Portfolio Examples

For more examples, email rachelchonko@gmail.com.

Digital Innovation: Club Solutions On-Demand

Revolutionized fitness industry education by launching an innovative ad-supported video library platform. Led end-to-end execution including:

  • Strategic planning and technology infrastructure development

  • Content strategy and video series conceptualization

  • Full production oversight and marketing campaign execution

  • Created new revenue stream through strategic advertising partnerships

Industry Leadership: Club Solutions Magazine Podcast

As creator and lead host of the Club Solutions Magazine podcast, established a premier business resource for the health and fitness industry. The podcast delivers:

  • In-depth analysis of emerging industry trends

  • Actionable best practices from industry leaders

  • Strategic insights for business growth and innovation

  • Engaging conversations with fitness industry pioneers

Crisis Leadership: COVID-19 Resource Center

Demonstrated rapid strategic response by conceptualizing and launching a comprehensive crisis resource center during the COVID-19 pandemic:

  • Served as essential information hub for thousands of affected fitness facilities

  • Provided real-time updates and recovery strategies

  • Facilitated industry connection during unprecedented challenges

  • Strengthened brand authority during crisis period

Strategic Storytelling: ACE Pickleball Club Profile

Developed comprehensive profile highlighting ACE Pickleball Club's unique market position through:

  • Analysis of community-centric business model

  • Spotlight on accessibility initiatives

  • Documentation of sustainable growth strategy

  • Showcase of competitive differentiation

Market Innovation: Pickleball Innovators Site & Newsletter

Identified and capitalized on emerging market opportunity by launching a B2B publication for the pickleball industry:

  • Achieved industry-leading 65% newsletter open rate

  • Established authoritative voice in under 12 months

  • Built engaged community of industry professionals

  • Created premier resource for rapidly growing sport

Brand Storytelling: Les Mills U.S Profile

Crafted a compelling narrative showcasing Les Mills' mission to create a fitter planet. The strategic profile highlighted:

  • Community-driven approach to fitness

  • Innovation in workout programming

  • Environmental sustainability initiatives

  • Global impact and business success metrics